Unlock the Potential of Online Entrepreneurship with Minimal Capital!

Course Structure and Topics: Unlock the Potential of Online Entrepreneurship with Minimal Capital

Module 1: Introduction to E-Commerce

• Overview of online entrepreneurship opportunities in Kenya.
• Understanding e-commerce models: marketplaces (Jumia, Amazon) vs. standalone stores (Shopify).
• Benefits and challenges of starting an e-commerce business with minimal capital.

Module 2: Setting Up Your Online Store

• Step-by-step guide to creating accounts on Jumia, Amazon, and Shopify.
• Designing a professional online store: product pages, payment methods, and logistics setup.
• Key tools and resources for an affordable store launch.

Module 3: Dropshipping Essentials

• What is dropshipping and how it works.
• Identifying reliable suppliers and integrating them into your store.
• Automating order fulfillment to save time and money.

Module 4: Marketing Your Online Business

• Using social media platforms (Facebook, Instagram, TikTok) to promote your store.
• Crafting effective ad campaigns with minimal budgets.
• Understanding SEO and its role in driving organic traffic.

Module 5: Scaling and Sustaining Growth

• Analyzing performance metrics and optimizing sales strategies.
• Expanding your product line and exploring global markets.
• Tips for staying competitive in the evolving e-commerce landscape.

The course blends video tutorials, downloadable materials, and hands-on assignments to ensure practical application and real-world readiness.